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Saturday, October 31, 2015

Chipotle offering $3 'booritos' on Halloween, but there's a catch Tribble Agency http://tribbleagency.com/2015/10/31/chipotle-offering-3-booritos-on-halloween-but-theres-a-catch/


Get your $3 burrito this weekend. Initially, customers scored a free burrito if they dressed up as a burrito. Anyone who shows up to a Chipotle on Halloween night (starting at 5 pm) with something "unnecessary" added to their costume will score a $3 burrito! Normally, you'd only have to wear a Halloween costume to get the deal... but not this year. Earlier this month, Chipotle released a spot featuring the fictitious "Cheapotle" - an additive-filled rip-off of the Mexican Grill- that tries to serve a customer a chicken rice bowl with additives like disodium guanylate and disodium inosinate. "We've always focused on sourcing the highest quality ingredients, and we are challenging our customers to learn about the unnecessary ingredients used in typical fast food by adding something "unnecessary" to their costume", said Mark Crumpacker, chief creative and development officer. The chain will donate up to $1 million of the proceeds to the Chipotle Cultivate Foundation to support a more sustainable food future. -The $3 deal is only on Halloween from 5 p.m.to close. A few examples would include a mummy wearing roller skates, a princess with a beard, etc. 

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